To mark the occasion of the 2nd Annual event, Sherri and Tiffany introduced their clients to a Karma Yoga class totally free of charge. Donations were accepted to benefit The Nature Conservancy, and ten percent of proceeds from the 2-day trunk show were also donated to TNC. Tiffany explained that by offering Karma Yoga, (ie. whatever you put out there in this world, comes back to you) the person taking the class is able to make a choice of donating to the charity involved. “We love the idea of being able to offer a Karma Yoga class on a more regular basis.” Silken Tent partnered with Chicago’s favorite eco candle line Colette from proprietor Colette Gleeson, to launch a signature scent for the Earth Day event. They collaborated on an exclusive candle called “Beach” for Silken Tent that combines coconut and lemongrass scents, a rare combination that’s truly a must-have for summer.
Hatch talked with Nvey Eco President/CEO Jane Dirr to find out what’s behind all the buzz with green makeup and cosmetics. I caught up with Jane Dirr on Saturday at The Silken Tent. We always have the best conversations about the business of beauty. In addition to The Silken Tent in Glenview, she’s in Macy’s stores’ Beautiful Planet Shops nationwide, online with Sephora, and a whole host of wonderful independent specialty retailers and spas throughout North America. This weekend, Nvey Eco had three events celebrating Earth Day in the Chicago area: The Silken Tent, Macy’s Old Orchard and Macy’s Water Tower.
Hatch Talk: You were covered in the first print issue of Organic Beauty Magazine and recommended by Kelly Magill, editor of Positively Green Magazine for her interview on The Today Show 4/24. How did you hatch your PR?
Jane Dirr: The editors called us! We were also recently featured in the April issue of Real Simple, and sold more than 600 black mascaras online as a result. We’re doing our own PR for the moment. We’re also taking advantage of opportunities that come our way. The opportunity to be part of Macy’s “Beautiful Planet” shop within a shop came about quite unexpectedly. After doing their research, Macy’s contacted us to be their color line of choice since we were a luxury line, yet truly certified organic. Like all of our clients, they love the efficacy of our brand and the fact that consumers do not have to sacrifice high performance and rich pigments by going green. Our partnership with Macy’s continues to expand and we have a great level of respect for each other.
Hatch Beauty Business advice from Jane Dirr: Be open to trying something new; to veer from the 5-year plan; and say “why not, let’s see what happens.”
Spring Makeup Trends from Silken Tent Esthetician and Makeup Artist Heather Flowers:
- It’s all about softer, pastel collections for eyes. Try Nvey Eco’s Organic Eyeshadow Palette No.2. Mix two shadows together to customize your look.
- Beautiful skin is always in style. This season you’ll want to make sure your skin looks as if it has barely been touched. Start with Nvey Eco's Organic Moisturizing Fluid Foundation for a look that says glowing from within. Make sure and apply a SPF 15 or higher if you’re heading out and about.
- The tip for using lip gloss this season is to apply only to add shine. Choose from new Organic Lip Lustres “Barely There” or “Flirt” from Nvey Eco. For fun, try the new Certified Organic Lip Plumper to plump, hydrate and moisture your lips (and temporarily enhance the natural color and shape of your lips).
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